Branding & Graphic Design

   Branding is the creative, strategic process of telling potential customers what your company is all about: who you are, what you care about, why they should work with you and what they can expect from you. After you’ve started a business or created your first product, building a brand identity should be your number one priority.

   Branding distills everything about what you do and how you do it into a singular, memorable essence that people will remember and continuously associate with your company. Think of the McDonald’s golden arches or the multicolor rings on the Olympics insignia. Even a simple symbol or image can convey meaningful associations that resonate the world over.

Digital Illustration

   Digital illustration is used in nearly every area of graphic design and illustration. It is used extensively in web design and software design, as well as in the creation of posters, t-shirts, computer animation, and advertisements. Digital illustration is often combined with traditional illustration, especially in books and comic books, to produce a truly unique style of art.

   I use a combination of illustration software and image editing software to create computer art. Digital illustration is not merely the manipulation of images with software; it is the actual creation of new art with digital tools.

Design & Interaction

   Interaction design can be understood in simple (but not simplified) terms: it is the design of the interaction between users and products. The products tend to be software products like apps or websites. The goal of interaction design is to create products that enable the user to achieve their objective(s) in the best way possible.

   If this definition sounds broad, that’s because the field is rather broad: the interaction between a user and a product often involves elements like aesthetics, motion, sound, space, and many more. And of course, each of these elements can involve even more specialized fields, like sound design for the crafting of sounds used in user interactions.

SEO, Social Media & Consultation

Chris Maffeo Artworks     |    |   318-517-8147     |     @chrismaffeoart

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